Value Proposition for Sport Chek
Sport Chek is a Canadian sporting goods retailer. It has 191 locations in Canada. As of 2020, Sport Chek is the largest sporting apparel and equipment retailer in Canada. In addition to apparel and equipment, it sells equipment and accessories for the various sports and recreational activities that are popular in the country. To date, the company has over 4 million customers across its stores. There are three main areas of focus for the retailer: online sales and direct mailers.
Besides selling sports gear, Sport Chek is known for its quality products. Its target market is mainly upper-class and middle-class Canadians who are willing to spend money on sports gear. Its clientele includes teenagers and young professionals, who have varying levels of disposable income and are thus more reliable customers. As a result, the Value Proposition for Sport Chek is intended for more mature individuals.
A good example of an e-commerce brand’s value proposition is “Free Shipping”. If offered at different price points, this offer can be elastic enough to change a user’s behavior. For example, if the Free Shipping offer were not promoted as much in the past, users would have been less likely to take advantage of it. However, the Free Shipping offer is now being made more visible and is being communicated more effectively.
After identifying the value proposition for Sport Chek, the next step is to develop the brand’s unique selling point. The brand’s positioning and message must reflect its unique selling proposition and differentiate it from other similar products in the market. By developing a strong value proposition, Sport Chek can attract more customers and grow its business. However, the most challenging part of the business is figuring out how to communicate its value to customers.
The new look of the Sport Chek direct mailer is sure to pique the interest of young and active people. Designed with the active school kid in mind, Sport Chek offers sports gear, athletic footwear, and active school supplies. You can also buy gift cards to make shopping more affordable. You can find more information about the Sport Chek direct mailer below. Also, don’t forget to check out the latest deals by signing up for email alerts and newsletters.
In the past, Sport Chek only mailed paper direct mailers to households in Canada. With little to no digital support, the Sport Chek team decided to test the traditional direct mailer against Facebook’s new digital circular solution. This way, they could understand which channel performed better. It worked! The direct mailer was the clear winner. But there were some notable differences. The Sport Chek direct mailer featured a personalized format and linked to relevant product pages.
In order to make the most of this direct mailer, Sport Chek is working with e-dialogue to improve their customer relationship management. By combining customer profiles and purchasing behaviours, the company will be able to send out trigger emails to customers. Ultimately, this will elevate the customer experience. While this direct mailer is an effective way to reach a broad range of customers, it can be more effective when combined with a personalised online shopping portal.
If you’re an avid hockey fan, you may have seen some ads for Sport Chek on Facebook. They’re located near the action at the Air Canada Centre and are leveraging the power of social media to interview hockey legends like Wayne Gretzky. But did you know they’re also using Facebook Live to connect with hockey fans? Here’s what you need to know about this new campaign. You may even win a pair of tickets to the next hockey game!
In order to understand the effectiveness of Facebook marketing, Sport Chek ran an experiment. They compared their old paper direct mailers with their new digital circular solution on Facebook. While the two ad campaigns performed equally, they were able to achieve a higher lift in national in-store sales and specific Facebook promoted items. That’s because Sport Chek was able to reach seventy percent of its addressable audience and increase their ROI.
To make their Facebook campaign more effective, Sport Chek replaced their paper circulars with Facebook ads. The results were impressive: they saw an increase of 12% in national in-store sales and an increase of 23% in sales from Facebook-related products. The program was successful in the Greater Toronto Area, but the company was determined to scale the campaign and reach people across the province. As the result, Sport Chek was able to reach a consistent number of users in their target demographic each week.
This case study focuses on the sportchek.com website, which receives thousands of online transactions each week. Sport Chek has two value propositions – one that emphasizes ‘Free Shipping’ and the other on a higher-quality visual experience. Both variations have a strong impact on conversion rates, and the test results confirm the first hypothesis. The winning variation, ‘Free Shipping,’ boosted online transactions by 7.3%.
Using e-dialogue, the Canadian retailer aims to offer integrated advertising programs to increase the sales of its products. These programs will be customer-centric and innovative, integrating social media, search engine optimization, and affiliate marketing. In-store promotional efforts will also be augmented with flyers, which will identify online products. This new technology will allow Sport Chek to differentiate themselves from competitors. By improving e-commerce experiences, Sport Chek can compete with the likes of Golf Town and JC Penney.
If you’re wondering whether Sport Chek offers free shipping, you’re in luck! The Canadian sports gear retailer offers free shipping on orders over $50, and select items are eligible for this offer. Just follow the directions below to redeem your offer. To save even more money, you can take advantage of special promotions and discounts. Check out these deals from Sport Chek to make your purchase even more affordable. You can save as much as 60% on clearance items and more when you use Sport Chek promo codes.
If you’re an avid sports fan, you’ll love the extensive selection of apparel and shoes offered by SportChek. Whether you’re an avid hockey player or a weekend warrior, you’ll find the perfect gear to fit your lifestyle. You can find everything you need, from hiking boots to soccer balls. You can also get discounted items by using Sport Chek coupons. You’ll save even more money when you use these online coupons.
You can also use Sport Chek promo codes to get free express shipping. With free shipping, you can get your products within two business days – no matter what you’re shopping for. And with no minimum purchase, it’s easy to save. The sporty apparel and accessories brand pays close attention to its customers. That’s why they offer a free shipping code no matter how much you spend. It’s a great way to save even more money without compromising quality or service.
After acquiring FGL Sports in 2011, Sport Chek has been delivering gangbuster growth over the last several years. The company reported growth rates of 6 percent in 2016, 4.4 percent in 2015, 7.7 percent in 2014 and 4.9 in 2012. Last August, Canadian Tire announced that FGL Sports would miss its ambitious growth target for 2017. However, the brand restructuring has prompted many observers to question whether Sport Chek will continue to grow at a steady clip.
Canadian Tire bought the parent company of Sport Chek in 2011 for $771 million. Since then, Sport Chek has been undergoing a massive brand restructuring and implementing new store concepts. The company is using Facebook as its primary brand channel, and has established a highly engaged audience of 700,000 fans. In addition, the company has started accepting electronic Canadian Tire Money, which can be collected at participating Sport Experts stores. These new innovations will continue to improve the customer experience for Sport Chek customers.
In the first phase of the brand restructuring, Sport Chek focused on creating a more positive online experience. To this end, the company partnered with Unbox Therapy to create ‘The World’s Largest Unboxing Video. The video’s content featured inspirational lifestyle content and product shots as well as motivational copy that connected the brand with healthy active lifestyles. Despite its success, Sport Chek has yet to fully capitalize on the positive feedback received from consumers and the new social media engagement that accompanied the campaign.