Use of Social Media to Promote Sport Chek
Sport Chek is a Canadian sporting goods and clothing retailer. It operates 191 stores across the country. As of 2020, the company will have over 28,000 employees. It is the largest sporting equipment and apparel retailer in Canada. It is headquartered in Vancouver, British Columbia. A recent report estimates that sport chek sales will increase by 5% per year through 2020. What makes Sport Chek stand out in the industry? Read on to learn how to use social media to promote your brand.
Social Flyer campaign
The Sport Chek Social Flyer campaign won Gold for ‘best e-commerce campaign’ at the festival of media global awards in Rome. The award ceremony attracts the world’s top media executives and brands. The competition is fierce – this year there were more than 1,400 submissions and just 213 shortlisted campaigns. It’s a testament to the quality of the Canadian brand’s online marketing campaigns.
The success of the Sport Chek Social Flyer campaign led to a series of social media marketing initiatives. First, the brand decided to launch a new ambassador-led program to promote sport and fitness. These ambassadors, known as Move Makers, will lead fitness sessions in their communities and introduce new ways of moving. Sport Chek also partnered with North Strategic to increase its Facebook reach and social engagement. This approach allowed Sport Chek to reach a broader audience and boost brand awareness.
Another innovative social media strategy was the use of Facebook to promote a Mother’s Day blitz. Sport Chek’s Mother’s Day campaign, which ran for two weeks in May, exceeded all expectations. Ultimately, the campaign led to an increase of 5.5% in comp sales. However, the retailer also partnered with a digital advertising agency, Bluecore, to create the campaign. The agency will develop a customized email campaign based on people’s past buying behavior and their interaction with advertisements. Previously, Sport Chek sent a generic email to a database of one million people. However, a single email generated over 70 percent of Boxing Day sales.
In addition to the traditional print and TV media campaigns, the company is launching a digital video that targets sports consumers. The company will promote the new video with 15-second teaser videos and digital buys across Facebook, YouTube and Yahoo. These videos will drive users to the 90-second video. Another digital campaign is the Sport Chek Social Flyer. Consumers will be able to opt-in to receive offers based on their preferences.
As Canada’s largest sporting goods retailer, Sport Chek offers apparel, footwear, and sporting goods for active lifestyles. As a leader in the sport goods industry, Sport Chek is well-positioned to increase online sales through conversion optimization. The Sport Chek conversion optimization program focuses on Value Proposition (VoP), a concept often thought of as a benefit-cost equation: perceived benefits outweigh perceived costs. This insight relates to the brand’s Vampire Value Proposition (VVP), which is the most important component of Sport Chek’s conversion optimization process.
In this social marketing campaign, Sport Chek mailed a direct mailer to its target audience of Canadian adults and delivered a digital circular solution via Instagram and Facebook. Mailers were delivered as usual, but the social flyer was delivered four times a week in the Facebook and Instagram feeds, reaching 75% of the addressable audience. To achieve the highest results, Sport Chek used Facebook’s campaign budget optimization feature, which automatically distributes the brand’s budget to the best-performing ad sets in real time.
Sport Chek had traditionally mailed paper direct mailers to Canadian households, but their efforts were not supported by digital channels. To test whether their current direct mailer model was more effective, they compared it with a new digital circular solution from Facebook. They were looking for a way to maximize cross-channel efficiency. They aimed to make their customers feel more confident about purchasing online and in-store products. The resulting test was successful in both cases, delivering a measurable ROI and increasing conversions.
Free Shipping is an extremely elastic value proposition point. By analyzing the results, Sport Chek can better understand whether it is worthwhile to offer free shipping or not for different price points. In the past, Sport Chek didn’t emphasize this offer enough to make people aware of it. The company has since increased awareness of the Free Shipping offer and is communicating it more effectively. So, while it’s worth experimenting to determine which threshold is best for free shipping, make sure to stick with it.
If you’re a parent, you’ve probably seen a Sport Chek direct mailer. This Canadian retailer encourages active living. They’ve partnered with several organizations and developed a fun, interactive marketing promotion. You can join in the fun by downloading your free coupon book and taking advantage of exclusive offers. But what’s so cool about this promotion? It’s so much more than a coupon book.
To create the most effective direct mailer campaign possible, Sport Chek tested its traditional paper direct mailer against a digital circular solution from Facebook. They wanted to see which one was more effective in driving customers. To test the effectiveness of the two campaigns, Sport Chek ran a study with three different cell groups. One cell was made up of people who only saw direct mailers, while another had only a digital circular solution.
In the same way that traditional direct mailers target lower-income people, Sport Chek also targets the middle and upper-class demographic. People in this demographic are sport conscious and willing to spend money on sports gear. They range from teenagers to young professionals. While teenagers are financially dependent on their parents, young professionals have more disposable income and are more reliable customers. These factors help the company’s direct mailer reach the target audience.
Besides direct mail, Sport Chek’s digital presence has expanded to an online platform, where customers can access thousands of styles round the clock. Their new website has also expanded the store’s footprint across Canada. With more than 130 locations and more than a million customers, Sport Chek is aiming to become a renowned leader in the Canadian sporting goods industry. It has been a long time coming, but its presence is growing rapidly. And it’s not only making a name for itself in Canada, but it’s also doing its part to foster the company’s role in the sporty community.
Free shipping offer
If you buy any product online at Sport Chek, you can get free shipping on orders over $99! For the current Big Chek Event, you can get up to 60% off the retail price! There are over 750 items on sale! Get started by shopping online now! If you haven’t done so already, get a $30 discount code and save! Use the promo code FF21JUL at checkout to get your discount!
Currently, Sport Chek offers free shipping on orders over $99, curbside pickup, and in-store pickup. The company dispatches most orders within seven business days, but oversized items and bikes are exempt. Free shipping is only applicable to orders over $99, but you can upgrade shipping methods to get your package in less time. Express shipping is available at certain times of the year, so check the dates before you order!
The Sport Chek team analyzed the results to determine the elasticity of the free shipping offer and the appropriate threshold for it. This study shows that free shipping is valuable for a much wider segment of customers than previously thought. This may mean that Sport Chek should make the offer more visible, but stop offering free shipping on orders under $75. Depending on the amount of goods you buy, you might even want to consider offering free shipping on larger purchases.
Another way to save on your Sport Chek purchase is to sign up for the Sportchek newsletter. By subscribing, you’ll be notified about sales and new products before anyone else. Sport Chek also offers a weekly deal section with special deals. Plus, you can save even more by using a Sport Chek coupon. You can even pick up your purchase curbside if you’re feeling ambitious.
Another way to save at Sport Chek is to sign up for its Triangle Rewards program. It enables users to earn points for every purchase and redeem them for discounts and personalized offers. If you have a MasterCard, you can even enjoy a 12-month equal-payment plan on orders over $200, which comes with no fees and no interest. If you’re looking for a free shipping code to save even more money, you can also sign up for the Triangle MasterCard!