Mastermind Toys – Canada’s Authority on Play

Mastermind Toys is a Canadian toy company. The company was founded in 1984 by Andy Levy and Jonathan Levy. Birch Hill Private Equity now owns Mastermind Toys. This company sells toys to both children and adults. The toys are available for purchase online, at retail stores, and through catalogs. Currently, there are over a thousand different toys in the company’s catalog. Here is a closer look at the brand.


In October of 2020, Mastermind Toys began deploying its new platform called Nudge to associates in stores. Within two months, the company had collected 9,000 ideas, sent nearly seven hundred employee recognition pins, and received more than 1,500 messages from its associates. Its associates are now using Nudge to help them hit sales targets and inspire their peers. By the end of the program, they had collected almost 9,000 ideas, including ideas for curbside pickup and window displays during store closings.

In addition to leveraging Nudge’s artificial intelligence (AI) capabilities, the company turned its associates into digital ambassadors for its brand. By turning associates into Digital Ambassadors, Mastermind Toys has created a seamless shopping experience for customers across all channels. Using Nudge, the company has increased associate knowledge about its Digital Ambassador program by 22 percent, while boosting employee confidence in assisting customers. In addition, associates have become more knowledgeable about the Mastermind Toys brand.

The company has 68 stores across Canada and provides a range of specialty toys, puzzles, and books. With a philosophy that “play is children’s work,” Mastermind Toys is focused on delivering a positive experience for all their customers, regardless of their age or gender. With its unique approach to customer satisfaction, the company has achieved unprecedented growth in a short period of time. Its nudge-technology-enabled customer experience is a success story, backed by a team of Play Experts that have specialized in the field.

Shopify Plus Certified Apps

Mastermind Toys created an online store, and integrated Shopify Plus Certified Apps to deliver a high-touch experience for customers. The new website lets customers purchase toys online and arrange curbside pickup in as little as an hour. With the Shopify Plus Certified Apps, customers can personalize their shopping experience with the help of a gift finder, and also take advantage of live chat with store associates and integration with the Perks loyalty program.

The Cart Drawer app is a powerful tool for any Shopify brand. It allows you to increase your average order value without using spammy offers. Shopify helps brands get more editorial coverage. This is a win-win-win situation for both businesses and customers. Shopify helps brands grow their business. The Shopify platform is easy to use, and its apps make launching a store quick and hassle-free process.

Black Crow AI is an AI-powered merchandising and search app that works with Shopify. Black Crow AI utilizes machine learning to determine the value of a website’s visitors. It then activates these predictions in any acquisition channel. This helps merchants target their customers more effectively. Avalara also helps brands calculate their taxes. While Justuno automates visitor conversion, Fast Simon is the leader in the AI-powered merchandising suite.

Artificial Intelligence

The latest advancements in AI technology are bolstering the team at Mastermind Toys, Canada’s Authority on Play. The company has partnered with Fast Simon to use AI tools to improve the shopping experience for its customers. AI tools are also helping the company enhance its back-to-school lineup. With this new technology, customers are able to discover more new products and find the perfect toys for their children. The company also plans to incorporate this technology into its existing inventory and create new ones in the near future.

Mastermind Toys is an early adopter of AI technology and recently introduced Nudge to store associates, a technology that allows employees to share best practices with their customers. Within two months, Mastermind associates were able to share 9,000 best practices and send 780 employee recognition pins to customers. Nudge enabled Mastermind Toys to respond to these new customer needs by creating a personalized experience for each customer.

The company has also launched a private brand for back-to-school, with plans to double this in the holiday season 2022. Mastermind Toys is committed to growing its private brand presence, focusing on delivering the highest level of quality. The company also believes in providing a memorable customer experience and wants to ensure that children enjoy their play time. Founded in 1984, Mastermind Toys has grown to be Canada’s Authority on Play, with 68 locations coast-to-coast and an award-winning website.

Contactless curbside pickup

Mastermind Toys is the first to offer contactless curbside pickup and the company leverages artificial intelligence to optimize its shopping process. Through its Nudge app, store associates can share best practices with each other and share over 9,000 messages in two months. The change was made at a time when Mastermind Toys was embarking on a massive digital

Comments are closed.