How Will Web3 Become the Next Big Internet Trend?
It should come as no surprise that the internet, like all other aspects of technology, is constantly evolving, changing, and updating. In terms of navigating this new environment, advertising, and marketing new goods and services, a lot has changed. Some of the core components of Web 2.0 PR are present in Web3 PR, but it diverges at times to reframe the strategies you’ll require.
Web3, an exciting new version of the internet, has arrived, bringing with it a new set of challenges for the field of public relations. With evolving strategies, cutting-edge technologies, and alternative channels to target, it can be difficult to know where to begin.
Little Bit About Web3:
Web 3.0 follows web 1.0 and web 2.0. Blockchain technology is causing a stir in the tech world despite Web3’s slow adoption.
The internet has some constant features. While each iteration is supported by a different technology, with blockchain underlying Web3, they can be distinguished by their characteristics rather than any specific technological advancement. Today, the Web3 community has recently expressed an interest in developing web3 development services to meet the needs of cryptocurrency owners. With rising demand, many web3 development firms now offer web3 game development services as well.
About Various Web Iterations:
Let’s break down each iteration, for example, by describing the rationale and dominant ideas that underpin each one.
About the Web 1.0:
Web 1.0 was the first version of the internet, and it provided services that allowed users to read online content. This frequently included single-page websites and read-only sources, and it functioned by providing users with specific pieces of information they sought.
About the Web 2.0:
Web 2 focuses on providing users with access to online services while encouraging connectivity and collaboration. For example, prime web 2 websites emphasize user-generated content that they do not own. Web 2.0 emphasises sharing over ownership. Global technology companies use Web 2.0 capabilities.
About the Web 3.0:-
Web3 is based on blockchain technology and artificial intelligence and focuses on providing users with person-to-person services. Instead of relying on middlemen businesses, banks, or organizations, Web 3 promotes independence and ensures that everyone owns the content they use and interact with.
What exactly is Web3 PR, and how important is it for Web3 businesses?
Web3 public relations refers to any public relations initiatives carried out on behalf of a Web3 business or that use Web3 tools to raise awareness. A new Web3 company launching Web3 PR campaigns to ensure that people understand what their product does and why it is important is an example of the former.
Effective Web3 PR campaigns make the difference between projects that gain traction, funding, and followers and those that fade away. Strong campaigns can take on a variety of styles, especially as we move into this new area of public relations.
The Web Is Designed With the User in Mind:
When sharing data in a Web3 environment where they own their data, web users can choose which applications they interact with. Participants can use this system to demonstrate interactions they had with one another. If a college gives you a Decentralized Identifier (DID), you can prove your enrollment without contacting it.
Decentralized Identities can also serve as a placeholder for a public profile in cases where participants agree to rely on a blockchain as a source of trust. This is what initiatives such as ENS and Unlock aim to provide: a method of online identity verification based on the possession of a public key.
What is the next step for us?
The journey to a new web is both exhausting and exciting. The 20-year-old infrastructure is amazing. In today’s world, 4.6 billion people use the Internet and the web on a daily basis. At the same time, the top 35 websites received more visitors than all other websites combined. Users are even more reliant on fewer players and have less control over their data.
Initially, Web content was static. Then, at the expense of centralization, Web 2.0 arrived to provide interactivity and services that we now take for granted. This is what the Web3 trend aims to change e.g building smart cities with web3. Users of the web can participate thanks to distributed networks built on open protocols.