8 Easy Ways To Start Using Videos For Business
Once a business decides to make videos pivotal to marketing, it is extremely important that they decide on a defined strategy to launch the type of videos that succeed. Every business comes with a different set of demands, and the marketing approach also differs. Hence, it is imperative that the right kind of videos are put into use for marketing that will help strike a chord with the audience.
As a business, one need not put in the kind of resources that a big business like Nike puts in. Nonetheless, the creative effort from the marketing team needs to be top-notch for the video to make a difference and cut through the clutter. Given the different needs of businesses, this blog is going to enumerate the different ways in which videos can be put to good use in video marketing.
The following are the eight easy ways to start using videos for business:
- Brand Story Videos
Customers generally gravitate towards brands with whom they can form a personal connection. This is essentially true for both product and service-based industries. Brands that can align their messaging and find resonance with the audience are more than likely to succeed in the long term. This is how brand story videos make a tremendous impact on businesses.
These are videos that give insight into the business history, mission, and what sets the business apart from known competitors. According to a recent survey, more than 50% of customers find that a brand that can convey a story is more likely to position itself as attractive. Moreover, the same survey suggests that exactly half of those surveyed are committed to buying from brands that showcase themselves as more than just brands.
The customer wants the brand to stand for a bigger purpose than the product that is being sold. Therefore, brand story videos are meant to make that connect by getting personal with the history and background of the brand along with the values and vision. When combined with an immersive medium like a video, it could spark a connection with the audience.
With the advent of smaller home-grown businesses, there are several brands that want to compete with the established players in the market. A personalized brand story will find a lot of takers when the founder spells out their own unique background and what motivated them to start the business in the first place. Such a story with a personal touch can go a long way in emotionally moving an audience and prompting a purchase.
- Product Videos
Gone are those days when customers used to go to shops and inquire about a product or service. Today, the customer is spoiled for choice and has all the information at the click of a mouse. This has certainly changed the marketing tactics, and the “pitching type” approach has lost its sheen. Nowadays, it is all about showcasing the product to the audience and displaying how best it can fit into their current lifestyle.
Product videos are created to show off products, their benefits, and how they provide solutions to the end-user. With these, the customer can learn how the product works. They are an excellent way of showcasing the product and getting in front of potential customers. Brands can certainly showcase their products with attractive captions and music to make the products livelier. Such videos can easily be made with an online video maker that comes with a friendly interface, which can even be operated by novices.
- Educational Videos
These are specifically videos that allow you to establish yourself as an authority or expert in your field by educating the audience in your niche. These videos can come in the form of guides, Q&As, tips and tricks, and tutorials.
Instead of overtly selling products, the focus of the video is to educate the audience by teaching them something new. This can be about how to complete a task with the product being sold. Such an approach can help in building trust amongst the audience and gain more credibility. For instance, if you are selling coffee, you can create a video on how to make coffee just like the ones sold at Starbucks.
- Social Proof Videos
The idea behind social proof is that others’ opinions and actions influence our behavior. When it comes to marketing a brand, you can utilize the influence and authority of people outside the business to create social proof and validate your brand sentiment.
These types of videos include customer testimonials, product reviews, collaborations with influencers, and user-generated content from social media. With the explosion of short video format on social media platforms, it has become easier to create video testimonials and sharing of those testimonials with regular followers.
- Behind-The-Scenes Videos
This is how customers can get a sneak peek of the people behind the business. For example, you can introduce your team, highlight day-to-day activities, or share personal stories with your audience. This can even include how the products are made or the honest interactions you have with your customers.
This format works best because it does not take much time to create. For instance, if you are a clothing brand, all you need is a camera; then shoot how you create the clothing and put it out there for everyone to see how your product is manufactured. Interestingly, such videos can be created with an online video maker having a multitude of features.
- Animated Explainer Videos
Animation can just about explain anything under the sun – this can range from complex to abstract concepts like cloud services. This works best for tech companies and web services. Besides this, animation makes it quite easy to brand the videos. Remain conscious of your color, styles, and themes, and the video can effortlessly be integrated into your website and marketing collaterals.
- Live-Action Explainer Videos
This can be a very good way of showcasing a tangible product or service. It can also be a way of connecting with your audience, specifically if you are running a consulting business or a restaurant. The truth is that people like seeing other people in action. And with a live-action video, viewers can form an emotional connection with the brand. The impact is more pronounced when the video succeeds in narrating the story of the brand through visuals.
- Recruiting Videos
Most often, when a business decides to make a video, it is more about how to drive sales and convert viewers into customers. That being said, it is extremely important to remain sensitive to the people who are actually driving the growth.
A solid recruiting video can do wonders for your brand. This kind of video is extremely crucial for companies that are going through growth spurts and require extra hands. A recruiting video made at the right stage can make all the difference when it comes to recruiting and attracting talent organically.
This blog would have given enough choices for any brand to make videos. However, the crucial aspect of making videos is to align the contents of the video to the larger business vision of the company. If your video fails with this alignment, it can dilute the brand. Hence, brands and their marketing teams need to be extra cautious while creating business videos. Ultimately, it should culminate in enhancing the brand appeal without compromising on the principles of the brand.